Real operations.
Measurable results.

Scaling with confidence — growing a home delivery operation by 35% without missing a delivery

When Covid-19 hit, a regional home delivery client was receiving hundreds of new delivery requests per day — overnight. The challenge wasn't just absorbing new volume. It was protecting the delivery cadence of tens of thousands of existing customers who had been receiving service on a reliable schedule, while simultaneously launching operations in an entirely new market.

The solution was a phased overflow route strategy: five sprinter vans deployed on a two-shift schedule to absorb new customer volume, while core routes ran untouched. An enterprise route optimization platform, configured and managed through an operational framework built around precision geocoding and API automation, ensured that growth never came at the expense of service quality.

Once demand stabilized, a single comprehensive reroute incorporated all overflow customers into the permanent route structure — disrupting existing customers exactly once, by design, rather than repeatedly as the operation evolved.

The same operational discipline extended to shift design. By moving to a 4×10 schedule and staggering start times at midnight, 1 a.m., and 2 a.m., the fleet became significantly more efficient — 15 trucks were eliminated while maintaining full coverage across 67 routes. More than 60% of daily orders were completed before 7 a.m., reducing traffic exposure and improving delivery consistency.